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The Internet is changing the rules of business. As trite as these words may seem now, they are true. Like radio and television, the Internet has brought about an undeniable shift in how business is conducted. Unlimited information, instantaneous communication, and a market more vast than anything before have become available to both massive conglomerates and small home businesses. However, one underlying factor remains the same: advertisement. While the traditional business plan of a "Brick and Mortar" company has always included extensive advertisement, the same cannot be said about many Internet businesses. Many webmasters go to great lengths to craft wonderful web sites, putting little or no thought into advertising them. And any business that doesn't advertise is doomed to failure. Web sites need to advertise and promote themselves to create traffic on their site, to stay in business, and to grow. ||| (0)

As you probably know by now, merely being listed in a search index is not enough to bring new visitors to your website. Your website must rank at or near the top of the search results in order to collect all the traffic that search engines can produce. The first major step in positioning your site is choosing descriptive and focused meta-keywords. The importance of excellent keywords cannot be emphasized enough--you can read about keywords in the essay Keyword Importance. Once you have a list of candidates for your final meta-keywords, you can use AddWeb 4’s Page Builder Plus to quickly create a test Doorway Page for your website using the keywords of your choice. Once the doorway page has been built it is time to analyze the page using Page Advisor. ||| (10)

The most obvious medium of advertisement is television. However, television's effectiveness in attracting customers is questionable. Its effectiveness lies in achieving brand recognition. Yet at this point most businesses are trying to increase traffic to their websites and gain more customers--brand recognition can wait until after the IPO. Television advertising is also the most expensive medium. More than one previously unknown Dot-com spent all of their available resources on a Super Bowl spot. They may or may not have been successful, but nevertheless, they spent millions of dollars for 30 seconds of airtime. Most businesses are more shrewd when it comes to spending their dollars, and they want more than just thirty seconds of exposure. ||| (3)

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Psend is a leader in free web hosting on the internet. They offer 10MB free space, Free Email, PHP and CGI support plus much more.

Telos Online Is a leader in Wireless internet connectivity for the Greater Denver Area. Telos also offers; Web Hosting, Web Submission, and PC/LAN Support for small businesses.

Psend Daughter is a forwarding domain for psend.com.

Mister Beans Web Works is a full service design company specializing in the creation of web pages for small businesses.

Mr. Beans is the hosting partner of misterbeans.com. They offer a hosting solution in between Psend.com and TelosOnline.com

Dexee, Inc. is a web deign firm specializing in the creation of ecommerce web sites.

Man-Card, INC. not much to say....title says it all.

Lone Wolf Trading Post is a web site dealing in the sale and trade of american indian artifacts and Taxidery mounts. They also offer antlers, bones, leather and other misc items.

Beautiful You is a traveling spa located in the Denver colorado area. they specialize in wedding's. Offering manicures, pedicures, and hair styles for the bride or the entire party at there location of choice!